Stone Island Marina SS25

For Spring/Summer 2025, Stone Island Marina returns with a collection that fuses technical mastery with maritime aesthetics. While the mainline Stone Island collection is known for its heavy-duty outerwear and deep-rooted fabric innovation, Marina feels like its younger, more trend-driven sibling - a little more relaxed, a little more playful, but still steeped in the brand’s commitment to cutting-edge textile development.

Inspired by sailing and coastal life, SS25’s Marina collection bridges the gap between sport and leisure. Each piece is stamped with archival Marina branding, a nod to Stone Island’s rich design history, while the colour palette and lightweight fabrics reflect a laid-back, summer-ready approach.

Since its inception in 1982, Stone Island has been at the forefront of material innovation, pioneering techniques that redefine how garments are constructed, dyed, and worn. Founded by Massimo Osti, the brand quickly set itself apart with experimental fabrics such as heat-reactive coatings, reflective textiles, and garment-dyed outerwear that developed a unique patina over time.

This relentless innovation earned Stone Island a reputation as one of the most forward-thinking brands in menswear, attracting collectors, fashion enthusiasts, and those who appreciate technical craftsmanship.

In the UK, Stone Island’s iconic compass badge has become deeply intertwined with football culture - worn on the terraces, in pubs, and often unfairly linked to hooliganism. The reality, however, is far more nuanced. While football casuals embraced the brand for its high-quality outerwear, Stone Island’s true identity is rooted in innovation, not aggression.

There’s also a common misconception about Stone Island’s pricing. Detractors argue that it’s expensive for the sake of exclusivity, but that completely overlooks the level of research, development, and craftsmanship that goes into every piece. From fabrics that change colour with temperature shifts to jackets that take over 50 steps to dye and finish, the price tag is justified by engineering, not hype.

Today, Stone Island sits at the intersection of technical sportswear, high fashion, and cultural relevance, with its influence stretching far beyond the football terraces. It’s a brand worn by architects, designers, musicians, and collectors - people who appreciate what goes into making clothing that doesn’t just look good, but pushes the boundaries of what’s possible with clothing.

Leading the collection is the Hooded Short Jacket, a testament to Stone Island’s continuous fabric innovation. Made from Aluminium Tela, this lightweight cotton fabric is bonded with an ultra-thin metallic coating, giving it a windproof yet breathable finish. The result is a jacket that feels as at home on the deck of a boat as it does in the city, with an almost iridescent sheen created through Stone Island’s signature garment-dyeing techniques. An oversized hood and ergonomic construction add functionality, while subtle reflective Stone Island Marina branding on the back keeps things clean and refined.

Beyond the Aluminium Tela jacket, the SS25 Marina collection delivers a selection of elevated essentials, from technical outerwear to lightweight jersey pieces:

- A super-soft, breathable organic cotton sweat featuring a bold printed take on a classic Breton stripe and the classic Marina logo. Perfect for warm-weather layering.

- A lightweight yet durable canvas jacket, built for practicality and versatility. Minimal branding and a clean silhouette make it an effortless wardrobe staple.

- A timeless tee with subtle embroidered branding, offering a relaxed yet refined summer look.

- A luxuriously soft towel, embroidered with the Stone Island Marina script, bringing a touch of branding to the beach or poolside.

One of the things that sets Stone Island apart is its approach to representation. Instead of working with professional models, the brand champions real people from creative industries - artists, musicians, and designers who have a genuine connection to the label.

For this season’s Marina campaign, they tapped Avi Gold, the Canadian designer best known as the mind behind Better™ Gift Shop, a project that merges streetwear, art, and cultural collaboration. A longtime Stone Island enthusiast, Gold embodies the brand’s ethos of passion-driven design and authenticity.

Stone Island never pays its models in cash - only in clothes. They don’t just look for people who fit a certain aesthetic, but rather those who have lived in their garments and understand the brand’s philosophy. This approach creates an undeniable sense of authenticity in their campaigns, with ambassadors who actually wear and believe in the product rather than simply posing for a paycheck.

While Stone Island’s mainline collection is built on rugged, military-inspired silhouettes and outerwear designed to endure the elements, Marina offers a more lightweight, trend-conscious take on the brand’s DNA. Think of it as Stone Island letting its hair down for the summer - still innovative, still expertly crafted, but with a softer, more relaxed aesthetic that leans into the brand’s maritime heritage.