

GOOD ON
We like Good On because they take a simple t-shirt and give it real character. Founded in Japan in 1997, the brand combines high-quality American cotton with Japanese craftsmanship, but what really sets them apart is the way they dye their tees.
Each piece is pigment dyed after construction, taking on colour slightly differently. The result is a t-shirt that feels broken-in from the start, with a softness and depth you don’t get from standard dyeing. More importantly, it continues to evolve by fading and softening over time.
No two are exactly the same, and that’s the appeal. It’s a basic, but one that feels personal from day one and only gets better with wear.


SS CREW
The Good On Pigment Dyed Crew T-Shirt is cut in Japan from 100% US cotton, using a tubular construction that removes side seams for a cleaner shape. The 5.5oz fabric has a lighter, everyday weight compared to heavier sportswear tees, but still feels well-built and durable for regular wear.
What sets it apart is the pigment dyeing process, where colour is applied after construction, giving each piece a rich, slightly irregular tone that will continue to fade and develop character over time. Finished with a classic crewneck collar and a regular, easy fit, it’s a simple everyday t-shirt that improves with wear and becomes more individual the more you live in it.
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SUNRAY SPORTSWEAR
We love Sunray Sportswear because they do one thing exceptionally well: heavyweight t-shirts made properly. Produced in Japan on traditional circular knitting machines, this slow and methodical technique creates pieces without side seams to give a cleaner shape and a more natural drape on the body.
The fabric has real substance to it, soft, dense, and perfect from the first wear. But what we really rate is that every tee feels considered, with a slightly boxy, athletic shape that sits just right. It’s the kind of everyday essential that becomes the most worn thing in your wardrobe.


We can’t get enough of the Sunray Sportswear Haleiwa T-Shirt, it’s exactly what a proper tee should be. Cut in Japan from 100% cotton using vintage loopwheel machinery, the fabric has a texture and weight that just cannot be replicated with modern machinery.
The fit is slightly boxy, relaxed through the body without feeling oversized, yet it sits just right on the shoulders. A heavy crewneck collar gives giving it that classic, athletic feel, and the wide selection of colourways, from clean neutrals to more characterful seasonal tones, offer a huge choice.
We recommend taking your usual size.
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Amber Sands Sportswear
Amber Sands Sportswear focuses on the kind of t-shirt that’s surprisingly hard to get right: simple, well made, and completely free of unnecessary detail. Cut in Portugal from soft, high-quality cotton, the carefully considered proportions result in a balanced, clean fit that just works with everything. With nothing added for the sake of it, Amber Sand Sportswear produce a straightforward, well-executed tee that relies entirely on fabric and fit.
We recommend taking your usual size for the intended fit.


initial tee
The Amber Sands Sportswear Initial Tee is a clean, everyday essential built around getting the fundamentals right. Cut from a soft, high-quality cotton and made in Portugal, it has a natural handle and is available in four highly wearable colourways.
You can see a lot of thought has been given to the fit. It’s been carefully considered, relaxed through the body but never oversized, with a balanced hem length that sits just right. There are no distractions here: no branding, no detailing for the sake of it, just a strong, well-proportioned silhouette that does the work on its own. A simple, versatile tee that proves the basics are often the hardest things to get right.
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Armor Lux
You can’t beat Armor Lux, they’re basically the definition of a Breton stripe done right. Founded in Brittany in 1938, they’ve stayed close to their maritime roots, producing clothing that feels genuinely tied to coastal life rather than trend cycles. The Heritage Striped T-Shirt is the standout, a true summer staple that never really goes out of fashion, built on that classic Gallic ease.
We’re such big fans of the style that this season we’ve teamed up with Armor Lux to offer four exclusive colourways of their iconic Heritage Striped T-Shirt, using palettes you won’t see anywhere else.


Heritage Tee
The Heritage T-Shirt more than just stripes. The fit is where Armor Lux really gets it right: clean, balanced, and wearable in a way that feels effortless. Alongside the striped version, Armor Lux also do excellent plain versions in classic versatile colourways, plus pocket variations that add a bit of utility without losing that stripped-back simplicity.
Made in France from 100% cotton, the tee sits in a true regular fit. The only real detail is a thick, structured crewneck collar, finished with a small maritime-inspired patch logo near the straight hem. Everything else is kept minimal, letting the shape and fabric do the work.
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power goods
We rate Power Goods because they do heavyweight basics properly. Everything they make carries that strong sportswear feel, but it’s stripped back and functional with no excess detail. They make solid everyday pieces built around weight and durability.
The focus is on their tees in particular. These aren’t lightweight basics, they’re proper, substantial tees designed to hold their shape and take wear over time. The Super Weight Tee is the standout, with real presence on the body and a clean, athletic fit. Alongside it, the Archive Tee offers a slightly lighter take on the same idea, but both are rooted in the same approach: simple, hardwearing essentials that just do the job.


super weight tee
The Power Goods Super Weight Tee is cut from 100% organic cotton with a substantial 10oz / 350gsm construction, making it the heaviest tee we carry. It has a real weight and presence on the body, designed to feel durable from the first wear while holding its shape over time. Despite the heavy fabric, the fit is carefully balanced: not too boxy, not too slim.
This results in a clean, versatile silhouette that works as an everyday staple. Coming in a range of easy, wearable colourways, it’s a no-nonsense basic built around weight, structure, and long-term wear.
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Premium T-shirts
Sometimes it’s all about the craft. Discover our selection of elevated essentials, timeless premium t-shirts shaped by exceptional fabric, fit, and finish. From Taiga Takahashi’s incredibly slow and meticulous natural dyeing techniques to the understated utility of MHL by Margaret Howell, each piece is designed with an uncompromising focus on quality and longevity.
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